Instagram automation that DMs every commenter and answers with AI

What happens to “price?” comments when nobody answers them?

They pile up. When a post or reel is doing well, comments asking for the price or the link come in faster than anyone can answer by hand, and each one is a buyer waiting for a reply.

Answering in the comments also puts the details in front of everyone, when what you really want is a one-to-one conversation you can follow up. Comment-to-DM automation does both: a quick public reply, then the real answer in private.

How do I automatically send a DM to everyone who comments on my Instagram reel?

Set a rule once in QezoraChat. When someone comments on your post or reel, QezoraChat posts a public reply under the comment, sends them a private DM with the details and records the auto-reply in its activity log.

You decide what triggers the rule: any comment, or only comments with keywords you choose. The public reply shows everyone that the person has been answered, something like “Sent you a DM with the price”, while the DM carries the actual details.

The DM conversation lands in QezoraChat's unified inbox alongside WhatsApp, Messenger and Telegram, and every new chat creates a lead in QezoraCrm with its source. From there your team carries the conversation on, with labels and quick replies for the questions you get every day.

How does AI auto reply to Instagram DMs work?

QezoraChat's AI sales agent reads each Instagram DM and answers it, the same way it answers WhatsApp, Messenger and Telegram. Unlike a fixed instant reply, which sends everyone the same message, it asks each product choice as a numbered list and quotes the price, order link and files from the one catalogue row that matches.

It answers other questions only from the business facts you give it, like timings, address, delivery areas, and payment and return policy, and it never guesses. With handoff on, when a customer asks for a person or a question falls outside its instructions, the chat moves to your team with the whole history.

Instagram DMs land in the same shared inbox as your other channels. QezoraChat plans include 1, 2 or 4 channels, from ₹2,000/month.

Keyword or any comment, and what should the two replies say?

Trigger on any comment when nearly every comment is a buyer, as on a product reel, and on keywords like “price” or “link” when a post also draws general chatter. Either way you write two short texts: the public reply under the comment and the private DM.

Put the call to action in the caption, such as “Comment PRICE for details”, so people know which word gets them the DM. Here are three example pairs.

• Example for a product reel. Public reply: “Sent you a DM with the price!” DM: “Thanks for asking! Here are the price and sizes for the kurta in this reel. Tell us your size and we'll share the order link.”
• Example for a launch post. Public reply: “Check your DMs for the link.” DM: “Here's the link to the new collection. Reply here if you'd like help picking a size.”
• Example for a property listing reel. Public reply: “We've sent you the details in a DM.” DM: “Thanks for your interest! Here are the location and price range for this listing. Would you like the brochure?”

What else can I automate on Instagram with Qezora?

The conversations that comment-to-DM and the AI agent start. Instagram DMs land in QezoraChat's shared inbox with WhatsApp, Messenger and Telegram, where every new chat becomes a lead in QezoraCrm with its source.

• Labels and quick replies: tag conversations and answer everyday questions with saved replies.
• Auto-assign: new and waiting chats are spread across your team, so nothing sits unanswered.
• Team reports: conversations, resolution rate and load per channel and per agent.