Why do restaurants and cafés need a CRM?
Most restaurants know their regulars by face, not by phone number. Dine-in guests pay and leave, delivery guests order through Swiggy and Zomato and may never visit, and questions about timings or delivery areas arrive on WhatsApp and Instagram. None of it adds up to a list of guests you can invite back.
A restaurant CRM turns each bill, QR scan and chat into a guest record with a phone number, visits and a points balance. With that in place you can reward regulars, notice when someone stops coming and give them a reason to return.
How does Qezora work for a restaurant?
Two Qezora products cover a restaurant's guests from the first enquiry to the tenth visit. Both feed QezoraCrm, so chats and guests end up in one place.
QezoraLoya
Loyalty program software
Loyalty at the counter, on the table and after the visit.
- POS quick counter: find a guest by mobile number, enter the bill and award points
- Bronze, Silver, Gold and Platinum tiers with 1× to 2× points
- Smart QR codes on table standees, Swiggy and Zomato boxes and partner stores
- Welcome, birthday, 30-day win-back, points-expiry and feedback journeys
QezoraChat
Omnichannel inbox + AI agent
WhatsApp and Instagram enquiries in one shared inbox.
- WhatsApp and Instagram in one inbox, with All, Mine and Unassigned views
- Labels and quick replies for the questions you get every day
- An AI agent that answers timings, address and delivery areas only from the facts you give it
- Every new chat becomes a lead in QezoraCrm
What does a day at a café look like with Qezora?
Here is how the pieces fit into an ordinary day of service, from the first message to the guest's next visit.
Before opening
Enquiries get answered
Messages about timings, your address or whether you deliver to an area land in the QezoraChat inbox. With the AI agent on, it replies from the business facts you've added and hands anything else to your staff.
At the table
Guests scan and join
A smart QR standee on each table invites guests to share their phone number for a perk, such as bonus points. Each code shows its own scans, sign-ups and opt-in rate.
At the counter
The bill earns points
The cashier opens the POS quick counter in a browser, looks the guest up by mobile number and enters the bill amount. Points are added at the guest's tier multiplier, and any redemption is confirmed with an OTP sent to the guest's phone.
With every delivery
Delivery guests get an invitation
A QR code on Swiggy and Zomato boxes gives delivery guests a reason to sign up, for example an offer on their first dine-in visit. That is how a delivery order turns into a walk-in.
After the visit
Feedback comes in
The post-visit feedback journey sends a short rating link. Guests rate food, service, ambience and cleanliness, and unhappy ratings alert you so a manager can follow up.
Weeks later
Journeys bring guests back
Guests who haven't visited for 30 days move into the Slipping segment and get a win-back message with a coupon locked to their phone number. Birthdays get a greeting with a gift and double points.
Which Qezora features matter most for restaurants?
POS quick counter
Runs in any browser, so there is no POS integration to set up. Cashiers find guests by mobile number and award points in seconds.
VIP tiers
Four tiers, Bronze to Platinum, with point multipliers from 1× to 2×. Perks, for example priority table booking or a free dessert, unlock as guests spend more and visit more often.
Smart QR codes
For table standees, delivery boxes and partner stores. Track scans, sign-ups and opt-in rate for every code.
Memberships and prepaid wallets
Sell yearly perk bundles or prepaid wallets, like pay ₹5,000 and get ₹6,000 in credit, with a staff sales leaderboard.
Smart segments
New, Regulars, Potential VIPs, Slipping (30 days), Lost (60+ days) and upcoming birthdays, updated automatically.
Guest feedback
Ratings on food, service, ambience and cleanliness for each visit, so a bad evening shows up before it becomes a pattern.
Retention analytics
Repeat guest rate, loyalty-tracked sales and prepaid membership revenue on one dashboard.
WhatsApp and Instagram inbox
One shared inbox for enquiries, with labels and quick replies, and every new chat saved as a lead.
Which Qezora plan suits a restaurant or café?
QezoraLoya isn't sold on its own. It comes free with QezoraChat Growth at ₹5,000/month, which also gives you 1,500 contacts, 2 channels and 2 CRM licenses, and with QezoraChat Scale at ₹10,000/month, which has unlimited contacts, 4 channels and 4 CRM licenses. QezoraChat Starter, at ₹2,000/month for 500 contacts, 1 channel and 1 CRM license, covers enquiries but doesn't include QezoraLoya. Prices are billed monthly and exclude 18% GST.
| Plan | What it covers | Billed monthly | Billed yearly |
|---|---|---|---|
| QezoraChat Growth | QezoraLoya and QezoraShop included free; 1,500 contacts, 2 channels, 2 CRM licenses | ₹5,000/month | ₹47,988/year₹3,999/month |
| QezoraChat Scale | QezoraLoya and QezoraShop included free; unlimited contacts, 4 channels, 4 CRM licenses | ₹10,000/month | ₹95,988/year₹7,499/month |
| QezoraChat Starter | 500 contacts, 1 channel, 1 CRM license | ₹2,000/month | ₹19,200/year₹1,599/month |
- Prices are in Indian rupees and exclude 18% GST. Yearly QezoraChat plans are billed at the yearly price shown for each plan.
- QezoraShop and QezoraLoya are included free with QezoraChat Growth and Scale. Meta's per-message charges for WhatsApp template messages are billed separately at Meta's published rates.
Restaurant and café questions
A restaurant CRM is the record of your guests: who they are, how often they visit and what they've earned. A loyalty program is one way to use it. In Qezora, QezoraLoya is the loyalty layer, and guests from QezoraLoya and chats from QezoraChat both land in QezoraCrm. Each guest record holds a phone number, visits and a points balance, and the same profile is shared across your outlets.
The cashier opens QezoraLoya's POS quick counter in a browser, looks the guest up by mobile number and enters the bill amount. Points are added automatically, at a higher rate for higher tiers. When a guest redeems, a one-time password sent to their phone confirms it.
No. The POS quick counter runs in any browser, so the cashier enters the bill amount and QezoraLoya handles the rest. If you run a chain and want your POS connected, ask about API / POS integration during your demo.
Put QezoraLoya smart QR codes on table standees, delivery boxes and partner stores. Guests scan, share their number and get a perk. Each code shows its scans, sign-ups and opt-in rate, so you can see which placement works best.
The post-visit feedback journey sends guests a short rating link that takes about 30 seconds. They rate food, service, ambience and cleanliness, and low ratings alert a manager, who can follow up with that guest.
Notice who is drifting and give them a reason to return. QezoraLoya moves guests into a Slipping segment after 30 days without a visit and a Lost segment after 60. The 30-day win-back journey sends them a coupon locked to their phone number, birthdays get a greeting with a gift and double points, and points-expiry reminders give regulars another reason to come in. These journeys are part of QezoraLoya, which comes free with QezoraChat Growth and Scale.
Yes. The same guest profile is shared across every outlet, so a regular is recognised at each branch.